Want to innovate with confidence and clarity?
A new way to inspire curiosity, unleash creativity and ensure clarity when implementing solutions.
After 5+ years of research and field-testing Dr. Christian Walsh and Vaughan Broderick offer you a new way to think about human-centred innovation and customer value so that you can make meaningful change in any organisation.
“The DUCTRI Model has helped me to innovate and solve complex problems. I can't wait for the playbook!”
MORE TESTIMONIALS FROM PEOPLE USING THE DUCTRI MODEL...
"This has been life-changing for us" - General Manager, Social Services Sector
“The DUCTRI model got me thinking outside the square and looking at things from a less bias (sic) approach.” - Executive MBA Student
"This experience wasn't just about innovation; it was a journey of self-awareness, team dynamics, and breaking away from engineering tendencies." - Project Manager
the ductri playbook will teach you how to...
- Identify the critical problem to solve and avoid wasting time, effort and money.
- Build the key mindsets required for transformative and sustainable innovation.
- Generate novel ideas that have value for customers, staff , stakeholders and the business.
- Collaborate to build innovation capability and leverage your teams diverse talents.
- Conduct rapid experiments to get feedback from the market before investing in development.
- Understand what unique resources will help your solution get traction and scale.
- Get buy-in from stakeholders with effective engagement and storytelling strategies.
- Overcome change inertia using contextual insights and human psychology to implement your innovation.
...and much, much more.